#603 – 567 Lonsdale Ave,

North Vancouver, BC, V7M 2G6

trcotter@telus.net, 778-847-3243



­­­­­­­­­­­­­­­“My best outcomes are the result of applying my cross-functional expertise to stimulate an inclusive culture supportive of results, versatility and optimism.”

An achievement record of breakthrough sales growth with every staff team: Swiss Biomedicine Academy +200%, Biomed International and Terra-Medica +270%, Integrity Mechanical +310%, Bowen Island Pub & Liquor Store +320%

Titles: President, Executive Director, General Manager, Director of Programs, Chairman, Project Manager, Municipal Councillor, Regional Government Appointee, Administrator, Salesman.

Style Tags: Loyal, innovative, entrepreneurial, flexible, social, always all-in and glass half-full.


Career History

Director of Education Programs – North America, Swiss Biological Medicine Academy,               2017 – present

Startup:  New professional education programs are the strategy to attract international patient referrals to the Swiss clinic and new clinic affiliations. Activation of all facets of a new LLC business.

Quality and Sales Achievement: SBMA seminars are always rated with 5-Stars by medical and public attendees. A Toronto doctor said our event was ‘the most important and influential in 10 years’. Working from a home office, I achieved program sales of $170,000 to 160 doctors and healthcare professionals. The Swiss clinic is at service capacity (achieving over $200,000) and 6 clinics are in queue to brand with us in 2019/20.

Tasks: Business Development Strategy, Customer Service, Sales, Marketing, Budgets and Operations. I designed and wrote new handouts, web page content, email campaigns, created new rich media (video and audio) to aid social media campaigns.

Event Management: All aspects of event planning in North American venue cities. Negotiate venues, vendor sponsors, lecturers, volunteers, course manual and handout design, printing, on-site logistics and video recording. Travel at 15% annually.

Change:  New owners of the Swiss clinics are shifting 2020 attention to building Asian clinics.

President, Biomed (Canada) and Terra-Medica Inc. (USA), Burnaby, BC,                                       2009 to 2017

Sales Achievement:  270% Sales increase (+$450,000 new profit) of international medicine sales to professionals within 2 years by leading international executive recruiting, team sales, budgets, merchandising and marketing strategy. I rebranded logo and labels and published new professional product catalogues, newsletters, presentation materials, application guides, and fliers.

Change Management: I trimmed, re-purposed and trained the Customer Service, Warehouse, Supply Chain Processes, Administrative Tasks and Sales Teams into lean sales and fulfillment units. I led a responsive and collaborative international sales and marketing strategy that achieved unprecedented sales results for the company (from $2.2M to $6M).

Reputation Leveraged into Sales: New personal relationships with international natural health industry leaders, education seminars and webinars became a successful sales and reputation-building strategy mix. Created Education Director position in the company.

Operations: Oversight for successful NHPPD and FDA GMP compliant site licensing, importation and manufacturing. Analytics, vision and strategy, executive recruitment and policy. Europe and North America travel at 15 % annually

Speaker at FDA Homeopathy Policy Hearings – Washington, DC

Executive Director, British Columbia Wine Institute, Kelowna, BC                                                                 2008

Change Management: This industry association promoted BC VQA Wines and operated 18 licensed retail wine stores with independent owners sharing the brand. I renewed an embattled relationship between the BCWI Board and the store network in readiness for new branding initiatives. The operating budget was $700K.

Advocacy Recognition: I lobbied the BC government in matters of agriculture trade policy, viticulture research, BCLDLB beverage alcohol regulations and tourism marketing initiatives. Following our meeting, the Minister of Agriculture appointed me to his trade advisory council. Press releases, interviews.

General Manager, Integrity Mechanical Geothermal and HVAC, North Vancouver,                   2005 – 2007

Sales Growth: Working with the owner we grew sales from $2.2M to $6.8M (+310%) in less than 2 years.  I redesigned internal administrative processes (AP / AR / IT / Payroll) and conducted skill recruiting and apprenticeship management to improve our capacities. We went from 20 to 42 staff. The owner very successfully sold the business.

Owner and CEO  – Bowen Island Neighbourhood Pub, Bowen Island, B.C.                                      1995 – 2005

Sales Growth:  As the purchasing owner and operator of Bowen Island Neighborhood Pub, increased sales by 320% within 2 years.  I licensed, constructed and equipped a new Beer & Wine Store.

F&B Operations Management: Hospitality F&B management for a team of 18.  Event production and promotion, regulatory compliance, HR policy, training and mentoring. Lobbying as an industry association board member.

Cover Story – featured in Publican Magazine

Film Documentary – interviews and archive materials highlighting the community-based business legacy are in production for likely release September of 2019.


Education, Skills, Associations and Awards

Bachelor of Science – Simon Fraser University (marine science, microbiology, toxicology, computer science)

BC Institute of Technology 

Accounting I & II,  Data Processing IBM , Administrative Management, Labour Relations I & II, Productivity Management, Marketing, Organizational Behaviour,  FOOD 1151 – Dairy Processing

Microsoft Office Suite / Corel Graphics – includes Excel Visual Basic macro-programming

Certifications: ‘Serving it Right’ for Licensees; BC Foodsafe Certificate, Food Safety Plans

Labour Relations and Supervision Workshop – a 5-day sequestered course by Sterling Group Consultants

Practical Experiences during university studies: Forklift and crane operator, shipping and receiving tools, steel welding, drilling, cutting, bending, plumbing, electrical, drywall. Fibreglass manufacturing. Food and beverage, manufacturing and assembly. Observatory operator, POS clerk and programmer, tour guide.

Beach-Side Theater Festival Chairman – appointed by Municipal Arts Council to lead a 6-week theater event.

Chamber of Commerce, Vancouver & Burnaby Board of Trade Workshops 2016: Chamber of Commerce President for 3 years, Board Member for 9 years. Many small business toolbox presentations and seminars.

Sage Technology Innovation Award 2013 – for integration of ERP / CRM / IT and fulfillment plans.

2012 ‘Coach of the Year’ in Men’s Baseball, Soccer player/manager over 20 years, youth sport coach

Pastimes – perpetual learning, soccer, golf, baseball, biking, live music, chorus, volleyball, building, boating, fitness.

Several Community and Municipal leadership appointments are not included in this summary.