Natural Advantage – the Business SkillShop

Affordable help to harness new earnings and calm control.

by Terry Cotter, BSc

Reach out for a friendly voice. Operating small and medium business can make you feel alone. Budget fears, pride and hamster-wheel time challenges can all get in the way of re-grouping to improve your success.

What if you could talk to a friend about about re-organizing or about that new idea or project? What if it really was affordable to do that – would you? What if the ‘fee’ was paid with new earnings?

What if the introduction conversation was free?


Experience as an owner and operator in large and small business gives me a broad perspective for analysis, project assistance, collaborative planning and action deployment. Natural Advantage Business SkillShop offers my help on a full-time or contract basis to owner/operators and senior executives.

I have spent my career optimizing team members in functions and lean logistics. Everyone has personal  strengths. My Natural Advantage has been the care I take to recruit and align engaged individuals into their best potential.

We all need to be challenged to grow.  Engaged people need variety, exploration and excitement to stay dedicated to the mission.  They also need the confidence and autonomy to steer their effort as it unfolds…  and to know they are supported in doing so! This is how we build up our human capital day by day.

I use data to find patterns. I repeat and improve upon success and discard the ideas that haven’t flourished. Your team, your customers and your cash register all have valuable hints to guide you to success!

Measuring data can be like solving a puzzle. Knowing to asking the right questions of your data is my Natural Advantage.  My greatest personal pleasure comes from delivering effectiveness and achievement  for the team.

All sales and marketing effort seeks to quickly bridge trust with new prospects and clients. Customers quickly measure your quality by whatever means they can. From the Facebook mention, to the look of your front door, to the opening of the package, our customers are always measuring us. We can get so habitual we forget the colour of our own office paint.

Customers are experiencing us for the first time. They are seeing with their fresh eyes the things we have become immune to. My objective first impression will be an immediate Natural Advantage.


I was President of a natural medicine company representing German and Swiss remedies here in North America for 8 years. I’ve had a rare vantage point to meet doctors and patients enjoying the benefits from advances virtually unknown to mainstream western medical clinics.

I built a solid new reputation and profile for our 20 year business by dedicating time to opening strong relationships with holistic and integrated natural medicine thought-leaders across North America and Europe.

I share my contacts and everything newsworthy freely with my network.  I promised I would always act with integrity and truthfulness, and continue to advocate for personal and practitioner freedom of healthcare choice.

The Biological Medicine modality arose almost 100 years ago when German lab observations showed new and repeatable physiological change processes in living tissues. A few short decades and case successes later and a new paradigm for medical thinking started to spread through Europe. Now it is growing across the globe.

I have cherished the education and networking collaboration with  Dr Thomas Rau MD, Medical Director of Europe’s largest natural medicine center: Paracelsus Clinic at Lustmuhle  (1 hr east of Zurich ), Switzerland.

I’ve seen the ground-breaking medical work at Paracelsus Clinic developed by Dr Rau and his team. I’ve met many patients and heard their life-changing stories.  All of this has inspired me to help bring public and practitioner education support for these valuable  Swiss Biological Medicine approaches to North America.

Global patient referrals for difficult disease situations find unique diagnostic and therapeutic resources at Paracelsus Clinic.  Dr Rau not only treats patients, he is a sought-after international educator and lecturer to medical schools, conferences, seminars and public wellness events. Peers tell me they want to understand the Paracelsus paradigm and progressively embrace what they can from it.

Our outreach has led to establishment of the new Paracelsus Academy programs for doctors in 2015.  Public programs are  also being offered to teach self care and wellness maintenance and advocacy on behalf of patients. Nurses and familyu members can get essential information at these condensed public sessions.

SkillShop is an offspring of my dream to help entrepreneurs and to facilitate the spread of ongoing innovations of natural medicine to the public and practitioners across North America.

Watch for updates.